Development of Magazine advert

We started off with a choosing a distinctive photo and we chose this picture as we felt it had an empowering presence to it and would catch the audience’s attention.  The lightening in the picture is used in a creative way as if a spot light was shun upon him connoting that he is the up and coming new star.  It closes reflect to the case study that I have done on Mos Def in which it uses a median standing shot where he looks towards the distance connoting  that he as ambitions to become one of the best artist out there. His posture also drags audiences in as if to say ‘Look at me’.  I then started to create a masthead of his name which is big bold and dark again to reel audiences in and grab their attention.  I then made the album name font white so that it contrasts off the artist’s name.  The date was also in the font of gold to connote that this is the golden date in which the much anticipated  Tyler Dew’s album is released. 

  

Here I changed the font of the date to make it much more darker as I thought a dark font  would work well to imprint in the minds of the  audiences that this is when the album will come out and that they need to remember it  After that I started experimenting with taglines.  I also added and manipulated a variety of effects such as colour contrast and selective colour. 

 

On my  third draft I realised that too many bright font colours were being used and it was not consistent. Therefore I realised that I needed to keep to a constant colour scheme which was black, white and the natural grey in the background.  Also the convention of taglines that I adopted from my Plan B case study were created  I thought four taglines were sufficient amount for this magazine advert. 

 

This is my second to last version of my magazine advert,  First of all I added an affect called drop shadow on both the artists name and the album name and this made it stand out more from the page. I also used airbrushing tools to remove red blemishes and spots away from the artist’s face this makes him look much more presentable. After a discussion amongst the group and from comments from classmates we thought that the taglines made the advert somewhat messy and predictable therefore we thought that critic ratings would be a much better suit for our advert then taglines as we had seen critical ratings used on the Plan B case study.  Critical ratings is a fantastic convention and selling tool as the ratings come from respectable and well known sources such as in this case a variety of well-established music magazines.  This makes the reader know that music critics believe this a fantastic album and therefore they should buy the album as they guaranteed to listen to great music. Critical ratings are the opinions of the critics and this valuable to audiences if they do not know much about the album or artist. I also made the font text consistent as I realised this was not the case in previous drafts. Then I added the artist’s official website and the website of the music company that he is signed to on the bottom of the page as audiences can go on these sites and find out more about the artists music as well as find more artist similar to his genre on the music company’s website.  I then added various logo’s such as the Apple logo and the HMV logo as these are sources distribution for the album so audiences know where the can buy the album. The Sony music logo was also added so that they audiences know which company he signed to. 

My final edition of my magazine advert has not changed significantly to last one but I have added margins onto the magazine advert as after much deliberation with my group we felt that maybe the text was too much on the left hand side and did not look like the finished product. By adding a 2cm margin onto the advert we found it look much better and much more how a professional magazine would look like